Bounce

Expedia Still Has High Hopes for a Vrbo Bounce — Next Year

In some ways, the Expedia Group narrative about its struggling alternative accommodations unit, Vrbo, in the second quarter was fairly similar to the messaging three months ago: We’re working hard, and it won’t be until 2020 until our labors bear fruit. Expedia Group Mark Okerstrom said Thursday, during the company’s second quarter earnings call, that …

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How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

This era is a unique one. There are many resources for making businesses successful, especially on the internet, including but not limited to social media, search engines, paid adverts, listing sites (here’s a massive list of business listing sites), and well, internet users. But not every business thrives, especially on the internet. For eCommerce stores, one …

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How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

Pinterest’s initial public offering (IPO) filing reveals just how much influence larger sites like Google and Facebook have over smaller entities. The Google/Facebook Duopoly Negatively Impacts Pinterest Pinterest, the creative network that users often turn to for do-it-yourself (DIY) projects and wedding planning inspiration, relies heavily on traffic from Google. The site also allows users …

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Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long …

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