COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And […]
Preparing E-Commerce for the Post-COVID Bounce Back Read More »
Whenever an email doesn’t get delivered, it’s probably because it bounced. There are two types of bounces, hard and soft, indicating either a permanent or temporary issue respectively. When your email bounces, it usually comes with a report that tells you more. For example, Vero includes a log that tells you why the bounce happened,
Hard bounce vs. soft bounce: Everything you need to know | Vero Read More »
The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign Monitor platform between January 2019 and December 2019. The messages were sent to subscribers around the world from businesses and nonprofits
Email Open, Clickthrough, Unsub, and Bounce Benchmarks by Industry Read More »
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put
Want to reduce your bounce rate, but what does that actually mean? Search Engine Watch Read More »
The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only
11 Reasons Your Website Can Have a High Bounce Rate Read More »
One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesn’t have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on rankings. In fact you are losing out on traffic every single day that
How To Lower Your Bounce Rate (And Increase Your Rankings) Read More »
In some ways, the Expedia Group narrative about its struggling alternative accommodations unit, Vrbo, in the second quarter was fairly similar to the messaging three months ago: We’re working hard, and it won’t be until 2020 until our labors bear fruit. Expedia Group Mark Okerstrom said Thursday, during the company’s second quarter earnings call, that
Expedia Still Has High Hopes for a Vrbo Bounce — Next Year Read More »
If you are desperately trying to increase your search engine rankings, bounce rate is a factor which you should take into account. Bounce rate is a measure of the percentage of visitors who go back to the search engines or close your website after visiting lust a single page. It indicates that the content on
7 Ways To Reduce Bounce Rate and Increase Your Rankings Read More »
This era is a unique one. There are many resources for making businesses successful, especially on the internet, including but not limited to social media, search engines, paid adverts, listing sites (here’s a massive list of business listing sites), and well, internet users. But not every business thrives, especially on the internet. For eCommerce stores, one
How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization Read More »
Starting your own online business requires time and tons of patience. You need to focus on communicating with your employees, making sure your customers are having a good experience, and keep an eye on your Google Analytic metrics — just to name a few daily tasks. Many people struggle with their analytics and specific statistics
4 Tips to Improve Your Website’s Bounce Rate in 2019 Read More »
