Bradstreet

Dun & Bradstreet launches in-market audience targeting for B2B marketers

Data and analytics provider Dun & Bradstreet has launched D&B Buyer Intent, a platform that claims to highlight when companies are ready to buy a range of B2B products and services. To do that, the system analyzes web engagements and uses natural language processing and applies a buying score that indicates customer engagement with different […]

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Interview with Michael Goldberg, Director of Dun & Bradstreet

We talked to Michael Goldberg to find out how he ensures content quality on a global scale and its impact on ROI We still often hear marketers say the truism “content is king”. We know it is important to marketing and communications for many businesses, but there is the question of how it can be