Brand

How to help customers feel good about your brand – Econsultancy

Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend. The British Retail Consortium have reported a slowdown in retail sales in the second half of 2019. Whilst during the 2008/09 recession, UK advertising …

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My Brother

Brand Gets Instant In-Store Visibility with Mobile Audits

My Brother’s Salsa, maker of premium, carefully sourced salsas and chips, had some burning questions about in-store conditions and the retail execution of its products. According to CEO and owner Ashley Pointer, the CPG brand wondered whether its products were… Correctly priced on store shelves Competitively priced relative to other salsas Marked with the appropriate …

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Why Messaging and AR Are The Next-Level Ad Options Your Brand Shouldn’t Overlook

October 8th, 2019 Marketing Erica Perry In a digital era where time and attention are critical investments, it’s more important than ever to take a hard look at how consumers are spending their time, why and who they’re choosing to spend it with, and the best ways to harness our influence to tailor opportunities in …

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