Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might …
Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend. The British Retail Consortium have reported a slowdown in retail sales in the second half of 2019. Whilst during the 2008/09 recession, UK advertising …
How to help customers feel good about your brand – Econsultancy Read More »
Did you know that the average person’s attention span is about 8 seconds? As a marketer, hearing this can make your job seem a bit daunting. Figuring out how to grab the attention of someone who has ads and content thrown at them every second can add to a long list of worries. But, there’s …
A 6-Step Guide for Telling a Compelling Brand Story – Bitly Read More »
My Brother’s Salsa, maker of premium, carefully sourced salsas and chips, had some burning questions about in-store conditions and the retail execution of its products. According to CEO and owner Ashley Pointer, the CPG brand wondered whether its products were… Correctly priced on store shelves Competitively priced relative to other salsas Marked with the appropriate …
Brand Gets Instant In-Store Visibility with Mobile Audits Read More »
Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their expectations? It had been a while since I bought my last car – and, as someone who follows …
October 8th, 2019 Marketing Erica Perry In a digital era where time and attention are critical investments, it’s more important than ever to take a hard look at how consumers are spending their time, why and who they’re choosing to spend it with, and the best ways to harness our influence to tailor opportunities in …
Why Messaging and AR Are The Next-Level Ad Options Your Brand Shouldn’t Overlook Read More »
The travel industry has always been big on content and press since the modern era of travel began in the mid 19th century. Fast forward to the 21st century, and a huge driver of eyeballs to travel companies has been organic traffic via search engines. Links are the new press, and they’re important as ever …
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Read More »
