Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years working on these issues, from helping to found the IAB’s Quality Assurance Guidelines which was the basis for The Trustworthy Accountability Group (TAG) to running […]
How long will the brand safety conversation continue? Read More »
As a marketer, you could go an entire career without re-naming and re-branding the company you work for. So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you. This is the first in a pair of posts that will do just that. It’s
Renaming a B2B brand 1: lessons learned Read More »
Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history,
8 Ways to Tell Your Most Compelling Brand Story Read More »
There are many different ways to brand yourself as an expert, or as a trusted source of information or services online. Having a logo for your blog shows you’re serious about your brand. Corporations are known by their logo even if you don’t utilize their products. McDonald’s has the golden arches, Nike the swoosh, and
Choose the Best Logo and Brand Designer For Your Blog in 7 Easy Steps Read More »
Recently, Mynewsdesk gathered four experts to give their best advice on brand storytelling; the dos and don’ts you really need to know about. The panelists, being all communication pros, came from Electrolux, Scandic, Mapillary, and Mention – who all brought their invaluable experience to the table. The focus of the webinar was on what brands can do
9 Things to Consider For Powerful Brand Storytelling Read More »
Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need
Organic reputation management & brand protection Read More »
Selling on Amazon can generate revenue, reinforce your brand’s reputation, and expose your product to 8 million U.S. visitors per day. Using the Amazon marketplace, the opportunity for success is unparalleled. Moreover, through intelligent merchandising and the use of its tools, Amazon can servce as a customer acquisition channel for your brand. However, resellers on
Resellers on Amazon Can Damage a Brand Read More »
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found
Another survey shows brand trust affects purchase decisions Read More »
If you’ve been sleeping on Instagram, now’s the perfect time to capitalize on the platform’s current boom. Over a billion active users and counting. New features and functions for business being rolled out on a regular basis. The hype is real. However, the ever-changing Instagram algorithm is proving to be a challenge for brands looking to
The top 12 Instagram tips your brand needs to act on Read More »
A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication
Brand management software: Why your business needs it Read More »
