No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music […]
Why Marketers Should Consider Brand Activations at Festivals in 2019 Read More »
In a hyper competitive global market, more and more marketers are looking to brand extension as a way of leveraging the value of their core brand. Yet maintaining underlying purpose when making the switch is crucial. While some brands are successful in their extension strategies, many famous names have launched odd or inappropriate products that—predictably
How Transformational Marketing Puts Brand Extension Into Overdrive Read More »
Pinterest is rolling out a new carousel ad format – just in time for your holiday campaigns. Source link
Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities Read More »
Storytelling in marketing is usually assumed to be driven by empathy and emotion rather than data and analysis. However, when it comes to creating compelling stories, data plays an important role (though is perhaps underused). According to the interviewees in Econsultancy’s Storytelling for Marketers report, which included a number of senior practitioners and experts, there
The importance of data in brand storytelling Read More »
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace Read More »
It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. What makes
It takes guts to make your brand stand out from competitors, so be different Read More »
A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach. Source link
New Report Highlights the Importance of Brand Awareness in SEO Read More »
With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses. Source link
Facebook Publishes New Report on the Brand Potential of Stories Read More »
By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred
Tapping into the Ever-Evolving Human Brand with Controversy Read More »
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend,
The Growing Risks to Brand Reputation Could become a Game-Changer Read More »
