Bringing

Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth

Brian Wieser, DigitalMarketingNews, EnterpriseMarketingNews, EnterpriseWebPro, Mediaocean, Pivotal Research, Roku, The Trade Desk, TV, TV advertising, wideorbit /

Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an […]

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Are Ghost Followers Bringing Your Instagram Engagement Down?

News & Noise /

Are Ghost Followers Bringing Your Instagram Engagement Down? The term “ghost followers” may not sound particularly ominous, but it can wreak havoc on the health of your Instagram and bring your engagement down. Brands and influencers alike do what they can to ensure their social media campaigns attract more followers and potential customers. However, when

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Google and Salesforce integration: Bringing customers and brands closer together

SEO BLOG /

The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs

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The benefits & risks of bringing your creative team in house

Agencies, Barclaycard, creative /

We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018. During the session he shared his experiences since deciding to move 85% of the brand’s creative production in-house and we’ve compiled some of the core benefits and risks involved. The core principles of

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lastminute.com’s CCO on bringing programmatic in house

Festival of Marketing, lastminute.com, Programmatic /

When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk. At the Festival of Marketing 2018 this week (Oct 10-11), lastminute.com Group Chief Commercial Officer Alessandra Di Lorenzo with be discussing how the company has boosted its audience through data management reform. You can

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KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process

ClarityIQ, hiring, HR, HRProNews, InsideOffice, Kenneth Coats, KENTECH, Predictive Analytics /

The challenge for business startups is focusing your time and money on the things that will be most impactful to your business success. Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.” CEO Kenneth Coats of KENTECH Consulting, an investigative background check

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Denny’s Says That Google Ads Are Bringing Customers to the Table

Denny's, DigitalMarketingNews, ENTBusinessNews, EnterpriseMarketingNews, Google ads, SearchNews /

The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach. “If you look

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Bringing The Net Into Network Marketing… Ultimate In Lead Generation

SEO TOOLS /

Product Name: Bringing The Net Into Network Marketing… Ultimate In Lead Generation Click here to get Bringing The Net Into Network Marketing… Ultimate In Lead Generation at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Bringing The Net Into

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