Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds […]
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