Demandbase buys Engagio, adding heft to its ABM platform Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Demandbase buys Engagio, adding heft to its ABM platform Read More »
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. CRM + EMAIL = MORE LEADS. Pipedrive, a CRM platform, has acquired the email marketing automation company Mailigen. It is Pipedrive’s first acquisition. The CRM company
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool Read More »
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. ON THE DOTTED LINE: Document management platform DocuSign will acquire Seal Software for $188 million. The deal will allow DocuSign to integrate Seal’s AI-powered technology across
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot Read More »
Wipro Digital, the digital business unit of the global IT company Wipro Limited, has acquired Rational Interactive, a full-service digital customer experience company. Rational Interactive will continue to grow and service its clients as it integrates with Wipro, according to the announcement, and there are no plans to reduce Rational’s staff. Why we care CMOs
Wipro Digital buys customer experience firm Rational Interactive Read More »
Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s product, design, and engineering teams. “Their expertise in creative tools that help people
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs Read More »
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital
Facebook buys AR startup building a 1:1 digital map of the physical world Read More »
Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to bring Evergage’s technology into the Salesforce fold likely has more to do with delivering personalized experiences than its CDP offering. The companies announced the
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities Read More »
GoDaddy announced on Wednesday it had acquired Over, a mobile app designed for SMBs and entrepreneurs that allows them to quickly create content for social media platforms, email and websites. The app’s capabilities will be integrated into GoDaddy’s Website + Marketing platform in the near future, according to a company spokesperson. The app will also
Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for
Google buys Pointy to bring SMB store inventory online Read More »
