LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson […]
It’s no secret Bing lags behind Google when it comes to search market share. According to recent data, Bing accounts for only 4% of all worldwide searches and just 3% of mobile searches. That’s compared to 91% and 93% for Google. Last month, in their seemingly endless quest to pull users away from Google, Bing
Bing Enhances Search Capabilities In Quest To Gain Search Market Share Read More »
BOSTON–(BUSINESS WIRE)–Apr 25, 2019–Acquia today announced new capabilities for Acquia Cloud, extending the company’s strengths in security innovation and compliance for digital experience platforms. Additions include new tools to manage risk and updated compliance for a pair of key U.S. federal standards, providing the security and compliance that companies require. These updates expand upon the
Acquia Unveils New Compliance, Security Capabilities for Acquia Cloud Read More »
SAN MATEO, Calif., April 15, 2019 /PRNewswire/ — QuanticMind announced its Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization from paid search channels. The pioneering Martech company, based in Silicon Valley, has unlocked ways to automate highly valuable audience bid adjustments in Google Ads,
QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities Read More »
LAS VEGAS–(Business Wire)–Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
LAS VEGAS–(BUSINESS WIRE)–Mar 26, 2019–Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the
New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns Read More »
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/2833f9aaf15a4a378743f1d635568137 NEW YORK–(BUSINESS WIRE)–Mar 11, 2019–Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. This press release features multimedia. View
Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added seven new attribution reporting providers to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Reddit’s App Install ads. After introducing CPC ads less than a month ago, the
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Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers
