Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one of the most straightforward ways to get data you can use. But problem: most […]
How to Create Perfect Surveys for Better Customer Care Read More »
Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? Read More »
Marketing Podcast with Brian ClarkPodcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape Marketing
The Key to Success? Taking Care of Your Community Read More »
Back to Podcast John Jantsch: Who doesn’t love Copyblogger? Really been around since the dawn of the online era. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a
Transcript of The Key to Success? Taking Care of Your Community Read More »
Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven. They need to be well versed in analytics and the latest MarTech trends. And when budgets get tight, agency
Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW] Read More »
