Care

FirstLight Home Care Recognized with ‘Best in Class’ Franchise Development Website Award

CINCINNATI, Sept. 20, 2017 /PRNewswire/ — The franchise industry publication, 1851 Franchise, recognized FirstLight Home Care, a leading national provider of non-medical home care, with a Franchise Development Website Award. More than 200 franchise brand websites were evaluated by industry experts. Seventy-five were recognized as best-in-class, with FirstLight being ranked at No. 48. “We see […]

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FirstLight Home Care Recognized with ’Best in Class’ Franchise Development Website Award

“We see our franchise development website as an integral part of our franchise sales efforts,” said Jeff Bevis, CEO of FirstLight Home Care. “In an age where there is so much irrelevant information out there, we want to make it easy for potential franchise owners to do research about FirstLight online, and to find answers

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Engagement Insights Easily Delivers Marketing Metrics You Care About

b2b marketing metrics, data analysis, Data Insights, data reporting, Insights, marketing analytics, marketing insights, marketing metrics, metrics, reporting, Reports & Analytics, SEO BLOG / Good To SEO

The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by

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Customer Service on Social Channels: Marketing vs. Social Care

SEO BLOG / Good To SEO

Customers can be demanding: Over half of us expect in-the-moment or real-time customer-care responses, according to an infographic by Conversocial. The nerve! But businesses have to keep up, and that means figuring out how to manage customer requests that come in via social media. In the past, social customer care was managed by more marketing

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Consumer Expectations Rising on Social Customer Care [Report]

SEO BLOG / Good To SEO

One of the key benefits of using social platforms for customer service queries is that it adds a level of accountability. Use Twitter, for example, and your interaction is public – others can see what the brand says and how they respond, which can give you more leverage to hasten their response. This, in effect,

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Transparent SSL and HTTPS: Why Marketers Should Care

SEO BLOG / Good To SEO

Transparent SSL and HTTPS are technical aspects of how a website is set up, and marketers may not have a lot of time to think about them. But making sure they are in place—especially before a set of Chrome updates is released in October this year—can help you avoid trust-certificate alerts, which can affect sales.

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7 Alternative Ways to Use Storytelling for Customer Care

Digital Marketing, SEO BLOG / Good To SEO

The key point to know about storytelling: a story isn’t the best way to leave a message for consumers to remember you. It’s the only way to do that. In today’s world of content shock, with people drowning in a sea of marketing messages, how do you make them want to listen to you? Not listen – want to listen.

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These 7 Seconds Show Exactly Why Passengers Think United And Other Airlines Just Don’t Care

Secrets of the Inspired Traveler, SEO BLOG / Good To SEO

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The Mercedes SUV, a United Airlines logo perched upon it, sits there quietly. It’s likely waiting for the United Global Services customer who will shortly be getting off the United plane at Chicago’s O’Hare airport. Meanwhile

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What Exactly Is Customer Lifetime Value and Why Should You Care?

customer lifetime value, SEO BLOG, Strategy / Good To SEO

In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often

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Caring for Your Customers: Social Customer Care Strategy

SEO BLOG / Good To SEO

What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement type is right for you and will ultimately boost your business. When it comes down to it, social customer care

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