One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience. If you don’t have […]
How Brands Integrate Content on their eCommerce Category Pages Read More »
The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download
It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates
Workaround to create category page • Yoast Read More »
Google and Facebook dominate referral traffic to all types of online content but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. The report was based on an analysis conducted in April and May 2018 of 8 billion pageviews for 1 million articles on thousands of sites.
Top Traffic Referral Sites by Site Content Category Read More »
Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories
Reusing category name as tag in different taxonomy • Yoast Read More »
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web
Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension. By no means a replacement for a comprehensive SEO
Google adds new SEO Audit category to Chrome’s Lighthouse extension Read More »
We’re happy to announce that we are introducing another audit category to the Lighthouse Chrome Extension: SEO Audits. Lighthouse is an open-source, automated auditing tool for improving the quality of web pages. It provides a well-lit path for improving the quality of sites by allowing developers to run audits for performance, accessibility, progressive web apps
Launching SEO Audit category in Lighthouse Chrome extension Read More »
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you
Content on product category pages • Yoast Read More »
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research
Online FMCG Sales by category Read More »
