Channel: Martech: Social

Integrate sets sights on event leads with $34M purchase of Akkroo

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second acquisition this year. Why you […]

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, marketing automation, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to

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Marketers cautious about influencers’ authenticity, per new survey

A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan

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Facebook extends Watch Party to Pages and personal profiles, adds features

Channel: Martech: Social, Facebook, Facebook: Video / Good To SEO

Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users watch and comment on the same video simultaneously — was initially launched in Groups only. Since it came out of beta in July, the company reports, the number of daily Watch Parties has grown

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing

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Research firm Ipsos buys social listening platform Synthesio

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is

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Vimeo integrates with LinkedIn to enable video publishing to company pages

A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Facebook: Marketing, LinkedIn, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video platform

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Twitter reported to be under investigation for violating GDPR

Analytics, Channel: Martech: Social, twitter / Good To SEO

According to a Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation (GDPR). Michael Veale, a privacy researcher at the Unversity College London, filed a report with the Irish data protection authority (DPA) complaining that Twitter refused to give him records on what kind of data

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Twitter adds audio-only broadcasting for iOS app, Periscope

Channel: Martech: Social, Content & Writing, Content marketing, Marketing Tools, Marketing Tools: Social Media, podcasting, Social media marketing, twitter, Twitter: Marketing, Twitter: Periscope / Good To SEO

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings. The update also comes at a time when audio podcasts are becoming more popular as

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