‘Journos don’t appreciate being used as a marketing tool’ – PR pros urge caution against SEO link requests

PRWeek asked PR pros for their view on auto link requests following a Twitter battle between a hacks and flacks over the issue. Earlier this week, The Times retail and M&A editor Deirdre Hipwell used Twitter to vent her frustration at being asked by consumer PR professionals to provide hyperlinks for clients mentioned in …

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