centralized

How to survive the centralized internet

Source: Depositphotos (with modification) There’s no shortage of articles that lament the centralization of the internet and nostalgically recall the days when it was a decentralized network where everyone was equal (I’ve done my fair share of whining about it). There’s also no small number of articles that claim blockchain or some other technology will dethrone big …

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Why centralized local sponsorship campaigns matter for multilocation brands

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale. Some companies approach local sponsorships on a location-by-location level, …

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