Climb

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening […]

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Instagram CPCs, CPMs drop as click-throughs continue to climb

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Messenger, LinkedIn / Good To SEO

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was

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Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

SEO BLOG / Good To SEO

At their recent F8 conference, Facebook’s newly appointed Chief Product Officer Chris Cox noted that Stories are on track to surpass the News Feed as the primary way to share content on social platforms at some stage this year. It’s not the first time that the potential of Stories in this capacity has been mentioned,

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Three simple things you can do to climb out of the hell you’re in

anxiety, confidence, depression, exercise, happiness, health, Inspiration, mental health, Motivation, Personal Development, self development, selfhelp, SEO BLOG, success / Good To SEO

The grand old journey of life often presents us with suffocating quagmires that feel impossible to slide free from. An alarming number of us don’t make it. And yet there are ways to do what Luther did: taking composed and tiny steps. When we’re in hell, we don’t need a complex strategy. We just need

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How to Speed Your Climb Out of the Content Marketing Pit of Despair

Content Creation, Operations, SEO BLOG, Teams and Process / Good To SEO

Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend. 65% B2B marketers say they’re having more

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That Guy Who Hired a Navy SEAL to Kick His Butt Now Plans to Climb the Same Mountain 17 Times in a Row

Lead, SEO BLOG / Good To SEO

Remember Jesse Itzler? Last we wrote about him here, he had written a book called Living With a SEAL, in which he told the story of hiring a U.S. Navy SEAL to live with him for 30 days–and kick his butt. Why did he do that? Mainly because it would be incredibly hard. That’s the same rationale

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Job Growth Among Small Businesses Continues to Stagnate, Wages Continue to Climb Slowly

Breaking News, Employment, SEO BLOG / Good To SEO

Wages at small businesses across the country continue to rise but job growth at the same companies has stagnated. That’s according to the latest Paychex | IHS Small Business Employment Watch. September 2017 Small Business Employment Statistics The manufacturing sector saw some job growth. But nationally, only the Midwest saw jobs increase at small businesses.

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