Combinations

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, …

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How small businesses and SEO marketing firms can form winning combinations

Small and medium enterprises (SMEs) are often at a competitive disadvantage compared to their larger counterparts. However, in an increasingly mobile-driven and SEO-focused marketing industry, SMEs can build winning formulas with the right interactive marketing campaigns. TopHatRank and Mealthy are prime examples of such winning combinations, capturing both the Best SEO Campaign and Best Low …

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