Companys

Why Happy Employees Matter Just as Much as Happy Customers to Your Company’s Bottom Line

Who is more important to an organization: customers or employees? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Bruce Claver, Luxury Hospitality, Client Experience Expert, Trainer, and Speaker, on Quora: Which comes first, the chicken or the egg … […]

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Small Business Trends Magazine’s Planning Edition Helps You Map Your Company’s Future

It’s natural this time of year to think about the past and plan for the future. That’s why we’re releasing the Planning edition of Small Business Trends magazine today. Inside, you’ll see the gamut of advice from small business experts on subjects of vital importance to companies like yours and their future. For startups, we’ve

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Why Your Company’s Culture Is Due for a Gut Check, and the Number 1 Way to Do It Right.

The flood of women coming forward in recent weeks to tell their stories of “Me Too” has shed a light on the fact that it’s not only Miramax, Harvey Weinstein, and Hollywood but our country at large that has created a culture of mindlessness when it comes to sexual harassment. These revelations are raising awareness

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Thanksgiving Basket Brigade: One Company’s “Why”

Alex Yastrebenetsky is an Entrepreneurs’ Organization (EO) member in Cincinnati and founder of InfoTrust, a digital analytics consulting and technology company helping marketers use data to make smarter decisions. The company started its own Basket Brigade program to give back to their local community at Thanksgiving, and is expanding internationally this year. We asked Alex

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How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling and tripling in some international markets. Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your

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Three Easy Ways To Get More Calls From Your Vending Company’s Website | Articles

When you think about it, your website is at the core of all your marketing efforts. Whether you’re investing in Google AdWords, search engine optimization (SEO) or social media marketing, what you’re actually doing is driving visitors to your website. And the main purpose of your website is turning these visitors into customers. In marketing,

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This Brilliant Video From a Famous Company’s Lawyers Is a Hilarious Masterstroke in Persuasion

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. What is it about lawyers these days? Have they suddenly realized that coming over all human actually works with, well, humans? Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even

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3 Signs A Company’s “Bro Culture” Is Killing The Business

The recent viral posting of “The Google Manifesto” has everyone in the HR and recruiting community talking (again) about diversity and inclusion in the Silicon Valley. A post written by an anonymous male software engineer at Google has people in an uproar. Specifically, his reference that women don’t handle stress as well as men, and

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Can Customers Find Your Company’s Phone Number? Here are the Places They’ll Look (INFOGRAPHIC)

Want to make it easier for customers to connect with you? Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers. That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine. Data compiled by the

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5 Ways to Get Your ROI With Your Company’s Social Media

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get

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