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iHeartMedia to acquire Stuff Media as podcasting continues its rise

A-From MTT, Channel: Content Marketing, podcasting /

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally […]

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Podcasting continues its meteoric rise, creating more opportunities for marketers

A-From MTT, Channel: Martech: Marketing, Content marketing, marketing automation, Marketing Tools, podcasting /

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped

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Report: Google continues to gain global smart speaker share

Amazon, Amazon: Amazon Echo, Apple, Apple: Siri, Channel: Mobile Marketing, Google, Google: Google Home, Mobile Marketing /

Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global

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Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

SEO BLOG /

At their recent F8 conference, Facebook’s newly appointed Chief Product Officer Chris Cox noted that Stories are on track to surpass the News Feed as the primary way to share content on social platforms at some stage this year. It’s not the first time that the potential of Stories in this capacity has been mentioned,

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Facebook Continues to Test News Feed Options to Prompt More Engagement

SEO BLOG /

Content discovery is one of the key challenges faced by social platforms. While more and more material is being uploaded every day, users don’t necessarily have more time to consume it, which means that the platforms themselves have to work to build systems which highlight the best content to each individual user, in order to

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