When you think of social media marketing, Facebook and Instagram come to mind. It’s easy to forget Pinterest, which is often misjudged as only a mood board for #inspo. So it might come as a surprise, that Pinterest is one of the largest website traffic drivers in the world! So, what exactly is Pinterest marketing? […]
A Safe and Happy Place for Inspiration and Salted Caramel Cookie Recipes Read More »
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%. That means when Chrome changes, the effects can be significant and at recent the Google I/O conference, the Chromium team announced upcoming changes to Chrome that will likely impact marketers. The first change addresses cookie privacy and will
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about
Einladung_zum_Essen / Pixabay California based snack company, Jackie’s Cookie Connection, was in financial turmoil. Owner Rachel Galant started Jackie’s Cookie Connection in 2016 using her mother’s cookie recipe. The company had lost $3.6 million since there inception and their business lenders were putting significant pressure on Rachel and her staff to recoup their funds. Unsure
Jackie’s Cookie Connection Crumbles Under the Weight of Considerable Debt Read More »
Posted by Joel.Mesherghi The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement) Read More »
Think about the neighborhood you live in. Why do you love it? Why do you hate it? When my family built a home, we knew our choices would be about much more than cabinets and flooring. We needed to pick the right community for us. As community manager for the Content Marketing Institute, I’ve learned
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood Read More »
The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay
Media.net Bets Its Contextual Data Can Offset Death Of The Cookie Read More »
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem of cookie matching — but without cookies. Called idSync, it analyzes four of the twenty or so attributes conveyed by a device when it pings a server: time stamp, the operating system and
Screen6 launches idSync to replace cookie syncing Read More »
Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing a new first-party cookie option for advertisers, publishers, and developers to measure and optimize Facebook ads and capture analytics data from browsers that block third-party cookies — namely Apple’s Safari
Facebook to release first-party cookie option for ads, pull web analytics from Safari Read More »
StockSnap / Pixabay To celebrate National Cookie Day, Cinnabon has debuted the perfect fusion of their famous cinnamon roll and a delicious chocolate chip cookie: the Cookie BonBite. The baked goods company unveiled the limited-edition cookie on Monday—and the combination looks truly delectable. “The Cookie BonBite is one of our yummiest examples of creativity to
