The world is in a major upheaval as the novel coronavirus (COVID-19) makes its presence known in the United States and in many countries across the globe. Amidst these stressful and uncertain times, various industries are being confronted with pressing issues that arise from this pandemic. Technology at Its Finest Hour As people from all […]
How Taiwan Used AI and IoT Technologies to Combat COVID-19 – ReadWrite Read More »
30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown. Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces
Inside the biosafety level 4 lab at the National Emerging Infectious Diseases Laboratories (NEIDL) in Boston, researchers wear three sets of gloves and breathe air piped into moon suits through snaking tubes. Before them, under a plastic shield, are human lung-sac cells grown from organoids, blobs of cells that mimic organs. Now it’s time to
Lab-grown mini-lungs could reveal why covid-19 kills Read More »
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor. The report was based on analysis of campaigns sent in March and April 2020 by Campaign Monitor customers globally in 19 industries. The researchers compared the monthly average open rate,
How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020 Read More »
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that
Digital marketing during COVID-19 times: Data-driven insights Read More »
Creating B2B marketing content during a crisis is a challenge, and that challenge increases 100-fold when the world is suffering through a pandemic. Far from giving up, however, some B2B marketers are finding creative new ways to spread brand awareness. Others are looking to pivot their marketing strategies to adapt to the current situation. One
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19 Read More »
This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish. “On the Hispanic side, we’re not getting as much,” said Expósito-Ulla, founder and CEO of the multicultural agency d expósito & Partners. Latinos have been
Making Covid-19 Information More Available to Latinos Read More »
In Late March, Endcaps & Insights published an article examining changes in shopping behavior following the widespread outbreak of COVID-19 in the U.S. The article was based on a survey of 1,509 shoppers. “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” the article read. “So, now, companies across the retail industry
Follow-Up Survey: How is COVID-19 Changing Shopper Behavior? Read More »
Friday 5 June 2020, 7:00 am Being a Murphy I am painfully familiar with “Murphy’s Law”, but boy oh boy has the last week or so seen that maxim playing out at an unprecedented scale at both a micro and macro level! On the micro-level that impacted us by technical issues during the recording of
COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed Read More »
We receive a lot of communication on a daily basis. From email to SMS, social media, and digital advertising, the sheer number of channels brands use to communicate can be overwhelming. And because businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication, especially
Consumers Share What Communications Work (and Don’t) During COVID-19 | SendGrid Read More »
