October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is […]
Creative Ways To Manage Multiple Brands In Auction Read More »
If you’re like me, you’ve had a moment where you thought your content was outstanding, in the true sense of the word – you really thought it stood out above the competition. Then you looked around and discovered your unique, original, and unmatched ideas were run-of-the-mill. Suddenly, you felt like you were attending the fourth-grade
How to Help Your Team Be Creative and Productive Read More »
Snapchat’s new partners look to improve post swipe experiences Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for their customers. They said the following: “These new partners represent the best in video, cinemagraph,
Snapchat adds 14 Creative Partners Read More »
Creative teams are always on the cutting edge of fashion… what with all those different hats they wear. Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done
In-House Creative Teams: How to Manage Process and Operations Read More »
Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast. Once your stream ended, the video was gone. That
Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options Read More »
Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never going to be favorable. Snap, of course, has known this all along, which is part of the
Snap Inc Adds New Creative Partners, Education Courses to Improve Ads Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important
Creative Considerations for Videos in the Mobile Feed Read More »
If you still haven’t caught on to the visual content marketing hype, then now is the perfect time for you to do so. With infographics, even small brands on a shoestring budget have a chance of winning their target audience’s attention. Firstly, you’ll need a clever idea, an image editing tool, and content distribution channels
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Forbes 7 Reasons CMOs Should Hire A Creative Boutique Instead Of A Large Ad AgencyForbesFor instance, boutique search engine marketing firm Gauss & Newmann spent nine years developing its proprietary tool MASK. Using MASK allows the firm to build highly structured, highly organized SEM accounts that incorporate more than a million … Source link
7 Reasons CMOs Should Hire A Creative Boutique Instead Of A Large Ad Agency – Forbes Read More »
