CRM

Own the Buyer Journey with CRM and Marketing Automation Integration

Improved Marketing Performance and Sales Success The key to better engagement, increased leads, and improved customer retention is building strong, trusting relationships between your organization and your prospects and clients. Integrating your CRM system with a marketing automation platform helps you achieve this by providing a tool for better interactions and conversations, shortening the sales […]

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Embracing CRM As Your Small Business Technology Hub

CRM, customer experience, growth, Marketing, Sales, small business, software / Good To SEO

The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At

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Nimble 5.0 CRM Has Small Business Updates

Small Business Operations / Good To SEO

There’s a new team relationship manager from Nimble that syncs with hundreds of business apps and adds personal insights. Nimble 5.0 is a major update to the CRM for Office 365 and G Suite they already offer. Nimble 5 CRM The product also offers new integrations. It syncs with Office 365, Teams, Edge, PowerBI, Dynamics 365, and

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CRM for social media – How to optimize your customer service

CRM, Social media listening, Social media marketing / Good To SEO

Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach

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How SMBs Can Think Big on CRM

apps, b2b, CRM, customer experience, sales tools, small business / Good To SEO

CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs assume these terms don’t need to be addressed until that magical critical

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POLL: What are Your Biggest Challenges When it Comes to Using CRM Software?

Sales / Good To SEO

Modern technology has made it easier and less expensive to reach a greater number of potential customers than ever before. That said, it may be harder than ever to get and keep their attention long enough to turn prospects into long lasting customers. That’s why more companies turn to CRM (customer relationship management) software. It’s

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How to Determine Your CRM Requirements

Sales Management / Good To SEO

Many people want to pull their hair out when it comes to selecting a customer relationship management or CRM system. Not only do you want a CRM that actually improves your sales process, but you also have to consider the consequences of choosing the wrong CRM, such as turnover costs. Investing in the right CRM

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Surpassing the Shortcomings of CRM

Sales Management / Good To SEO

Image by Sophia Hilmar from Pixabay In customer service, how organizations interact with customers has come a long way in the last quarter century. While telephone retains some popularity, chats, emails, and social media interactions have gained in popularity. The evolution in customer engagement continues, as newer technologies like chatbots powered by machine learning become

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Why Does Your Sales Team Hate Your CRM?

marketing automation / Good To SEO

Why does your sales team hate your CRM software? And are you losing revenue because of it? Adam Honig, the co-founder and CEO of Spiro Technologies, believes typical CRMs are a time suck for sales teams, who dread the data entry required. “I know salespeople who work at companies that they’re literally required by law

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March 8, 1999 – The Day Salesforce Changed the CRM Game Forever

Interviews, Salesforce / Good To SEO

Do you remember what you were doing 20 years ago today? I was working for PricewaterhouseCoopers helping to build up the CRM practice in Atlanta … but on a project in Mobile, Alabama. That is another story all to itself. But, I digress … In 1999, CRM was a four-letter word to most people involved

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