Curling

Delta Just Made a Mess of a Wonderful PR Opportunity With the Victorious U.S. Curling Team (Can United Take Advantage?)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  For most of their lives, Americans don’t care about curling. On Friday night, however, many were riveted to heavy kettles sliding down the ice, as grown men manically swept away like cleaners on cocaine. They were even …

Delta Just Made a Mess of a Wonderful PR Opportunity With the Victorious U.S. Curling Team (Can United Take Advantage?) Read More »