If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates […]
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If relational databases had just worked at scale to begin with, the IT sector would be a whole lot more boring and we wouldn’t be having conversation a conversation with Andrew Fikes, the vice president and Engineering Fellow at search engine, application, and cloud computing giant Google who has been instrumental in the creation of
Spanning The Database World With Google Read More »
We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver. We all want to see the strongest start to Q1, so now is time to make sure your B2B prospect database is optimised. But with the advent of GDPR and concerns about
Optimising your B2B database for a strong 2019 – Econsultancy Read More »
Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives.
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Home / Basics / How to fix the WordPress “Error establishing a database connection” problem What should you do when your WordPress site gives you the classic “Error establishing a databse connection”? Well, first off: keep calm — don’t do anything rash! This is fixable, so don’t panic. Here’s a quick video on the problem
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Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data decaying at such a rapid rate—about 70% annually—for many businesses, even employing every strategy doesn’t quite cut it. It’s a daunting task that never goes away.
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Oracle just released a new video commercial for the Oracle Autonomous Database featuring Oracle co-founder, executive chairman, and chief technology officer Larry Ellison: The world’s first and only fully autonomous database. Oracle Autonomous Database is 100% self-driving. It needs no human intervention. The Oracle autonomous database continuously tunes itself. This makes it faster and much cheaper
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Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical locations to potential customers. To better accomplish that task, geo-location data provider Digital Element is out with its new NetAcuity Point of Interest (POI) database. The Atlanta-based company says this is the first such
Digital Element launches the ‘first IP-to-Point of Interest’ database Read More »
The release by Oracle of its AI-powered Autonomous Database Cloud earlier this year and just adding Transactional Processing to its abilities last week is huge for Oracle and its customers who need this cutting edge technology. Oracle considers the Autonomous Cloud a generational release because it literally is the first database in the world that
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What Is Database Management? Very simply put, database management is knowing how to access, configure, debug, and manage your database. For some website owners, this isn’t really a concern. Even developers rarely need to poke around with the database, and for many of us, it’s just a piece of software that someone configured once and, as
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