Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps companies precisely focus specific messages at apt times to appropriate audiences Many rely on extrapolating […]
Facebook: Is your life in their database? Read More »
Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline
How to increase database integrity to crush your 2018 targets Read More »
For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments
7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset Read More »
Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool. This collaboration provides customers access to Majestic’s backlinks database, one of the industry leading databases equipping users with the ability to carry out in-depth
