Decision

IBM’s decision to abandon facial recognition technology fueled by years of debate

IBM’s decision to abandon facial recognition technology fueled by years of debate

Technology NEWS /

Two days later, Amazon announced in a company blog post that it would suspend police use of its facial recognition software, Rekognition, for one year. Microsoft followed suit Thursday, saying it would suspend sales of its technology to law enforcement agencies until federal regulations are in place. (Amazon founder Jeff Bezos owns The Washington Post.) […]

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Trump’s decision to freeze WHO funding has been condemned

Trump’s decision to freeze WHO funding has been condemned

Technology NEWS /

The news: President Trump’s decision to freeze US funding for the World Health Organization has been met with condemnation by political and scientific leaders around the world. Yesterday Trump announced that US funding to the WHO would be suspended for 60 to 90 days pending a review to assess the organization’s “role in severely mismanaging

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Identify Decision Maker in Company, Grow Your Business, Identification of End Customers: Ken Resear

Identify Decision Maker in Company, Grow Your Business, Identification of End Customers: Ken Resear

SEO BLOG /

Identifying and understanding the needs of the customers, any organization can assess and determine whether product or service will be able to meet such needs (and, if applicable, how any product or service is improved than the competition). To simplify, the end customer is the person who use product or service after it has been

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Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

SEO BLOG /

The adage says that character is what you do when no one’s watching. But as the internet’s gargantuan reach brings radical transparency to the critical eyes of values-based empowered customers, what you do when everyone is watching is even more important. And during a crisis like COVID-19, vigilance is at its peak. In addition to

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Marketers respond to Google Chrome cookie decision with mixture of hope and fear

SEO BLOG /

Last week Google announced it would end support for third-party cookies in Chrome by 2022 or sooner. Google said it would use its “Privacy Sandbox” as an arena to develop alternatives for ad targeting and conversion tracking. Google is explicitly trying to balance ad personalization and consumer privacy. The company said in its blog post,

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The consumer decision journey will drive paid search in 2020

SEO BLOG /

Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020

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AOC, Marco Rubio and other members of Congress call out Blizzard on Hearthstone decision

Technology NEWS /

“Because your company is such a pillar of the gaming industry, your disappointing decision could have a chilling effect on gamers who seek to use their platform to promote human rights and basic freedoms.” Blitzchung made a pro-Hong Kong statement during an official competition, and Blizzard initially banned him for one year and took away

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Chinese state media condemns Apple decision to allow “poisonous” Hong Kong maps app in scathing attack

Technology NEWS /

Image via South China Morning Post What you need to know Chinese state media has denounced Apple’s decision to allow HKmap.live to be published on the App Store. The piece comes from People’s Daily, a Chinese Communist party “mouthpiece”. Article described Apple’s conduct as “unwise”, “imprudent” and “a betrayal of Chinese people’s feelings”. Chinese state

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McKinsey’s consumer decision journey | Smart Insights

Digital Marketing Models, marketing models /

McKinsey’s consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical research, in 2009, McKinsey & Company suggested a dramatic alternative to the traditional purchase funnel. Their research was founded on interviews with 20,000 businesses in the USA, Germany and Japan.

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