Decision

Identify Decision Maker in Company, Grow Your Business, Identification of End Customers: Ken Resear

Identify Decision Maker in Company, Grow Your Business, Identification of End Customers: Ken Resear

Identifying and understanding the needs of the customers, any organization can assess and determine whether product or service will be able to meet such needs (and, if applicable, how any product or service is improved than the competition). To simplify, the end customer is the person who use product or service after it has been …

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Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

The adage says that character is what you do when no one’s watching. But as the internet’s gargantuan reach brings radical transparency to the critical eyes of values-based empowered customers, what you do when everyone is watching is even more important. And during a crisis like COVID-19, vigilance is at its peak. In addition to …

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Marketers respond to Google Chrome cookie decision with mixture of hope and fear

Last week Google announced it would end support for third-party cookies in Chrome by 2022 or sooner. Google said it would use its “Privacy Sandbox” as an arena to develop alternatives for ad targeting and conversion tracking. Google is explicitly trying to balance ad personalization and consumer privacy. The company said in its blog post, …

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The consumer decision journey will drive paid search in 2020

Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020 …

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AOC, Marco Rubio and other members of Congress call out Blizzard on Hearthstone decision

“Because your company is such a pillar of the gaming industry, your disappointing decision could have a chilling effect on gamers who seek to use their platform to promote human rights and basic freedoms.” Blitzchung made a pro-Hong Kong statement during an official competition, and Blizzard initially banned him for one year and took away …

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