The vast majority of modern marketers always emphasize the importance of building a good email list. Your list can make or break your whole email strategy so the importance of email lists is unquestionable. However, what should you do to make your email list actually work for you? Newsletters are a great solution if you […]
Drip Email Marketing: The Definitive Guide For eCommerce Read More »
When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free
The Definitive Definition of Customer Loyalty in Marketing Read More »
3. Technical Aspects of Mobile SEO Now let’s look at the technical aspects of mobile SEO. When you optimize the SEO elements on a page, you should start with title tags, H1 headings, content, image alt text, URLs, and meta descriptions, just as you would doing standard SEO on your desktop site. Pay special attention
Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders. This definitive guide will give you all the information you need to become
You can’t be successful online without SEO content marketing. Content marketing is at the heart of SEO. In fact, without a decent content strategy, you’re unlikely to get anywhere near the first page on Google. But you probably know that. The trouble is knowing what kind of content to make. After all, content creation takes
As a digital marketing professional, you understand that email marketing is only one part of a larger puzzle. For your email marketing efforts to pay off, your email subscribers need to be directed somewhere, so that certain actions can be taken. That’s where your website’s landing pages come into play. Read on to discover the
Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It is one of the most popular free tools available. The volume of data Google Analytics provides
The Beginner‘s Definitive Guide to Google Analytics Read More »
The mobile app ecosystem is a challenging environment. Year after year thousands of apps enter the app sector and compete for the pivoted top 10 listing. One of the biggest fundamental mistakes an entrepreneur preparing for the top spot can make is not paying attention to the mobile app promotion stages. Or treating the process
A Definitive Mobile App Promotion Guide for Startups (Exclusive) Read More »
Tracking the performance of your website is critical. Accurate analysis of how your site is doing informs so many of your day-to-day activities. It helps you learn what is working with your SEO. It allows you to pinpoint technical issues with your site’s content. It even helps you to shape your overall marketing efforts. There
Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the
