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are your desktop and mobile site equal? • Yoast

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that

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Sprout Social’s Instagram Publishing for Desktop is Here!

You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and hit

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Facebook’s Adding the Ability to Post to Stories from Desktop, Making Desktop Stories more Prominent

Facebook really wants you to use Facebook Stories. “You’ll like it if you try it – what if we made it so you could see your Stories on desktop too? What if we made it so you could cross-post your Instagram Stories to Facebook? What if we made it so Stories you post on Facebook

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AMP pages, Search Console notifications & desktop only pages

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and

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International mobile and desktop social media reach benchmarks

Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties In a recent report by Ofcom, ‘The international communications market 2017’, global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although

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Google Local Questions & Answers now rolling out to desktop search

Google shared that the local Question & Answer feature that rolled out back in August is now available on desktop search. Google said they are “expanding Questions & Answers on Google My Business.” This enables both searchers and business owners to ask and answer questions from their desktop, on mobile search or on Android Google

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Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than 40%, and

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Google Maps enables creating & sharing lists on desktop version

Android Police reports Google is now rolling out the ability to create and share lists of places on the desktop version of Google Maps. This feature originally launched on mobile in February and now seems to be rolling out to the desktop interface. It allows searchers to keep track of saved places and share lists

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