While technology is driving longer buying journeys for customers considering big-0ticket items such as travel, vehicles, or major appliances, at the local level it’s all about efficiency. A consumer may use up to 13 different sources to find out information about a business but when it comes time to convert to an in-store visit, they […]
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Our job as search marketers is to make the brands we service – whether in-house or at an agency – discoverable. And then, ideally, turn that discoverability into leads. But how exactly can this be done on today’s competitive search landscape? On June 26, I moderated a sponsored SEJ ThinkTank webinar presented by Garrett Mehrguth,
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NEW YORK–(BUSINESS WIRE)–Feb 25, 2019–Olo, the leading digital ordering and delivery platform for the restaurant industry, today released a guide outlining best practices for delivery marketing to help restaurant brands capture market share among consumers searching for their brand. Based on a research study of more than 300 leading restaurant brands, the guide offers restaurant
geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to have a killer app—you also want to make sure you have a
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There are millions of users and billions of data points on LinkedIn, but many people still miss the mark in fully grasping how to leverage their profile to grow their business through the platform. In fact, one of the simplest and most effective LinkedIn tools – LinkedIn search – recently got an upgrade which makes
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