How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

In July 2016, Unilever shocked the business world. They were purchasing Dollar Shave Club—a startup dreamed up just five years earlier by an improv comedian named Michael Dubin— for $1 billion. Reporters were baffled. Similar e-commerce subscription startups like Birchbox, Trunk Club, and Stitch Fix had failed to attract anywhere near the same interest. Plus, …

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