This is a guest post from Charity Engine. Businesses and nonprofits alike had to adjust to the “new normal” brought about by coronavirus. Everyone had to change strategies to adhere to new social distancing guidelines and safety precautions. It’s likely that your nonprofit’s doors are still closed and your staff members are still working from […]
Nonprofit Donor Management: 4 Essential Tips for Success Read More »
This is a guest post from Adam Weinger at Double the Donation. If you’re a nonprofit professional, you likely know that it’s more practical and cost-effective to bring back repeat donors than to be on the search for new ones. This means that boosting your donor retention rate, or the yearly change in the number
5 Donor Retention Strategies to Maintain And Grow Your Base Read More »
This guest post is written by Abby Jarvis from Qgiv. Marketers know how much email has evolved, meaning they also know that sending the same, generic email to a massive list just doesn’t cut it. If people fail to see value in their inboxes, they won’t be afraid to ignore, trash, or unsubscribe. But this
Why Nonprofit Email Segmentation is the Key to Donor Engagement Read More »
What is the difference between a customer and a donor? One buys goods or services from a business, the other gives money to an organization. We tend to treat customers and donors differently, but many nonprofits could benefit from thinking about their donors or members as customers. What should your nonprofit’s “customer experience” look like?
How a Donor is Like a Customer: A Lesson from the For-Profit World Read More »
