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Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers - Validity

Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers – Validity

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to […]

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How to Protect Your Online Store, so You Don't Lose Sales and Money

How to Protect Your Online Store, so You Don’t Lose Sales and Money

Many customers today are choosing to shop online instead of the traditional brick and mortar shopping methods. This new trend, unfortunately, is also promoting a steady rise in online eCommerce transactions meaning more security violations from hackers. You must protect your online store and customers against the many dangers posed by fraudsters and hackers.  Why?

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TikTok teens and K-pop stans don’t belong to the “resistance”

TikTok teens and K-pop stans don’t belong to the “resistance”

Gabriella Coleman, an anthropologist and professor at McGill University in Montreal, has long studied online activism and hacker culture. She watched closely over the past several weeks as K-pop fans began to intervene in US social justice issues, and she sees definite parallels to Anonymous, the online hacker collective that originated on 4Chan.  Like Anonymous,

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Don’t give up

Don’t give up

When is it time to give up, to stop trying, to settle for what is? Five years ago, when I founded the altMBA, I had no idea what 2020 would be like. I don’t think anyone could have described the confluence of events, the unevenly distributed tragedy of our times, the injustice, the hurt and

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Frequency of communications during COVID-19

Consumers Share What Communications Work (and Don’t) During COVID-19 | SendGrid

We receive a lot of communication on a daily basis. From email to SMS, social media, and digital advertising, the sheer number of channels brands use to communicate can be overwhelming. And because businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication, especially

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The Marketing Mentor Podcast: #387: Do you need fancy CRM software? I don’t think so.

The Marketing Mentor Podcast: #387: Do you need fancy CRM software? I don’t think so.

Get ready to breathe a sigh of relief because I don’t think creative professionals and solopreneurs need any fancy CRM (customer relationship management) software to keep track of your clients and prospects. In this chat with Melanie the Marketer, (that’s Melanie Deardorff), we discuss the simple strategy we both use instead. You may remember Melanie

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