While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important to consider the “big picture” when tracking the success of your email program. Seeding your email campaigns—or sending your campaigns to a list of test email addresses—can help you to see […]
The Do’s and Don’ts of Seed Testing Read More »
Now that thousands of retailers nationwide have had to close their brick-and-mortar stores due to stricter ordinances to contain the spread of coronavirus, many are turning to online channels to continue with business as usual. This strategy is a logical, if not timely, solution, as many customers in quarantine turn to online retail therapy to
Online Dos and Donts During COVID-19 Read More »
Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI, compared to direct mail. While newsletters are one of the most common ways to distribute company updates, they can be difficult to do well. You have to worry about creating compelling copy and CTAs, designing an email
The Most Important Email Newsletter Dos and Don’ts Read More »
When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me
5 Dos and Don’ts When Making a SMART Goal [Examples] Read More »
Shipping products is an essential part of running an ecommerce business. While it might seem simple to place items in packaging and send them off with a carrier, the process is actually more complex than that. If your shipping processes aren’t efficient, you’ll end up wasting valuable time and resources on assembling packages and arranging
Shipping Products: Sending Dos and Don’ts for Small Businesses Read More »
Chances are that at some point you will need to create a landing page. After all, a landing page is a central piece of any inbound marketing attempt. The good news is that landing pages are simple to create and a landing page template can take just minutes to set up. Making a landing page
Top 3 Do’s and Don’ts of a Landing Page Template – Times Square Chronicles Read More »
Content writing plays a central role in search engine optimization, which is why it is important to do it right. Keywords must be included but not overused, it should feel natural, etc. The keywords should be distributed evenly throughout the article rather than being limited to the first or the last paragraphs. There is no
Dos And Don’ts Of Content Writing For Search Engine Optimization Read More »
LinkedIn has become one of the most powerful tools for expanding your professional network, but a tool is only as good as the person using it. You’re still competing with other professionals for exposure, and that means that leveraging your potential better than your peers can give you a huge leg up. The following tips
7 Dos and Don’ts of Growing Your Connections on LinkedIn Read More »
Using a business credit card can really help you manage cash flow and even offset some of the startup costs surrounding your venture. Still, credit cards are like short term loans. You borrow against your credit limit but you’re also expected to pay back what you spend in addition to interest. Just like with personal credit
Business Credit Cards Tips – Take a Look at These Do’s and Don’ts Read More »
The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a new job, the resume is still vitally important. Today, marketers must show a
Dos and Don’ts for Resume Writing 101 Read More »
