April 5, 2018 Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are […]
How to Set Up and Apply DoubleClick Search Formula Columns Read More »
Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
If you run a Shopify ecommerce website and would like to add either a Google DoubleClick Floodlight Remarketing (Retargeting) Tag or a Google DoubleClick Floodlight Conversion Tag then the short and detailed guide below will walk you through how to set them up easily within your Shopify theme and admin area. If a digital marketing agency has asked
How to Add DoubleClick Floodlight Conversion & Remarketing Tags to Shopify Read More »
