Google: YouTube

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social media marketing, video / Good To SEO

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, […]

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Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

Channel: Video, Google: YouTube, video / Good To SEO

NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded

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What counts as a video view? A refresher on how social platforms calculate video ad views

Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social media marketing, twitter, video / Good To SEO

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad

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YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

Channel: Video, Google, Google: Marketing, Google: YouTube, video / Good To SEO

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94 percent of

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YouTube lets some advertisers buy masthead ads on CPM basis

A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, video / Good To SEO

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads

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Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

Channel: Video, Google, Google: AdWords, Google: YouTube, video / Good To SEO

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018. Why you should care YouTube’s relatively high retention rate indicates

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Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video

Channel: CMO Zone, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If

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Social media 2018 put the spotlight on data, video, Stories

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Google: YouTube, LinkedIn, Pinterest, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Snapchat, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a

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Back to Basics: Maximize your YouTube advertising

Channel: Video, Google: YouTube, Social Media Marketing Column / Good To SEO

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound and motion. Leading the pack when it comes to where

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Marketers say Time Well Spent movement isn’t influencing social media plans

Apple, Apple: iOS, Channel: CMO Zone, Facebook, Facebook: Instagram, Google, Google: Android, Google: YouTube, twitter / Good To SEO

Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. The initiatives are part of the Time Well Spent movement, a concept introduced by former Google design ethicist Tristan Harris whose Ted Talk “A handful of tech companies control billions

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