Driving

Real changes to consumer behavior are driving adoption of data-driven creative

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG /

Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The […]

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Google advertisers blacklisted after exploiting AdSense, driving down CPCs

Channel: SEM, Google: AdSense, Google: AdWords, SEO BLOG /

Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your AdSense CPCs decline starting on

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Driving Business Growth Series | Econsultancy

SEO BLOG /

The Driving Business Growth Series examines the fundamental shift in power from brand to customer. Based on research conducted in partnership with Google, the briefs explore fundamental questions about what is necessary to thrive in today’s marketplace, as well as how marketing organizations are preparing for the future. Primary research included a survey conducted in the first

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The psychology of referrals: the key to driving new customer acquisition

Customer reviews and social proof, SEO BLOG /

Referrals are the most trusted marketing format. You need to harness them. Every other year, Nielsen publishes its Global Survey of Trust in Advertising report, compiling latest trends in consumer sentiment towards various marketing and advertising channels. Its latest report highlighted a growing trend in the industry; that consumer trust in traditional advertising channels has

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The 2-step guide to driving sales with Pinterest

ecommerce, Pinterest, pinterest advertising, pinterest ecommerce, pinterest sales strategy, SEO BLOG, social, social commerce /

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially

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The 3 Behaviors Driving the Most Creative Content Marketers

Content Creation, Content Marketing Examples, SEO BLOG, Teams and Skills /

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because it’s the time of the year when we like to talk cold sweets (and remind you about the qualities needed for creative content marketers.) Before we get into all that delicious content marketing stuff, let’s talk

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Artificial Intelligence – Driving Factor in the Growth of Multiple Sectors

search engine optimization for dummies, SEO BLOG /

In the recent few years, it has been observed that the capability of conventional growth drivers viz. capital investment and labor have been ineffective in propelling economic growth. These traditional growth boosters are losing their aura in the process of trying hard to sustain the continuous ascend towards success, witnessed in the yesteryears in most

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How are they Driving the Modern Marketing Organization?

A-Post to MarTech Today, Channel: CMO Zone, Driving the Modern Marketing Organization Column, How To Guides: Marketing Strategy, Marketing Land on Instagram, SEO BLOG /

When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth. It was clear that to drive growth amid this disruption, top marketers

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