Drove

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year over year. Search accounted for a declining share of overall revenue. Search numbers grow, contribution percentage declines. Overall, search revenue …

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Case study: Waze Local ads drove a 57% increase in leads to local auto dealer

eskay / Shutterstock.com After roughly a year of testing, in March, Waze launched its ads product Waze Local. Designed for smaller businesses and local retailers primarily, it features a number of different map-based ad units that offer both search and display inventory: branded pins, promoted search and “zero speed [screen] takeovers.” These are relatively low-cost …

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I Just Drove The Car Of The Future–And It Wasn’t A Tesla

The journey into the future is rarely going to take place on a smooth well-paved multilane highway. Most often it involves uncounted detours along bumpy and narrow back roads that we never even knew existed. Which is why, given the option, most of us would be perfectly content to stay on the well-worn tracks of the present …

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