Elderly

How voice assistants like Alexa can help marketers reach elderly Americans

How voice assistants like Alexa can help marketers reach elderly Americans Search Engine Watch

The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with […]

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