Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in […]
Why email marketers need to stop neglecting email in 2018 Read More »
With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or
5 Best Practices to Get the Most out of Your Holiday Email Efforts Read More »
While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program. Consider this – emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used
119 Facts You Don’t Know About Email Marketing [Infographic] Read More »
As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But one of the most popular topics we’re asked about: segmentation. That’s why I’ve
The Top 7 Questions Everyone Has about Email List Segmentation Read More »
Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the
How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws Read More »
We’ve talked about the power of email marketing and how an effective campaign can generate thousands of leads. However, you need to make sure you know the fundamentals of email marketing so your follow-ups will resonate with your readers. One of the biggest mistakes I hear my clients making is they forget who their subscribers
Remember Your Email Subscribers Are People Read More »
‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics to boost their revenue during the holiday season using a variety of marketing channels. Out of them all, email marketing continues to be one of the most effective ways to
How To Win At Your Holiday Email Marketing Strategy This Festive Season Read More »
Oftentimes, a gap exists between an email marketer’s expectations and the subscriber’s perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand. Some common examples of where marketers fail to understand the subscriber’s needs, and strategize their email outreach accordingly, include: When you welcome
The Holy Mantras for a Successful Email Marketing Strategy [Infographic] Read More »
Email is massive and it’s a great way to generate enormous about of engagement to your blog. Through a solid email marketing campaign, you’ll be able to increase return visitors, conversions, brand awareness, and profits. Neil Patel from QuickSprout.com has stated it would be impossible for him to generate 100,000 visitors to his blog WITHOUT
The Rules of Email Marketing – Follow CANSPAM Read More »
The current SEO rules might only be foolproof until the next search engine upgrade, but there are other rules that never change. In this post I’ll be pointing out the blunders common to email and social media marketing that may be heavily detrimental to your blog or website’s search engine rankings. We’ll talk about the tools you
Avoid These Email and Social Media Marketing Pitfalls That Could Bring Your Blog Down Read More »
