Email

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content

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GDPR Journal: The Steps We Took Towards Working With 3rd Party Providers – Email Marketing – SMTP services

Welcome to the fourth instalment of the Mailjet (and my personal) GDPR Journal. So far we’ve looked at how I became a DPO, our GDPR compliance roadmap and how I updated our Privacy Policy to be in line with GDPR. It’s been a rollercoaster and the saga is set to continue as the next step

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New Holiday Email Templates Your Readers Will Love to Open

Santa came early for AWeber customers this year. With the help of our design elves, he delivered five shiny, new holiday-themed designs into our template gallery (which already boasts more than 700 options). The best part: These festive, mobile-responsive templates utilize AWeber’s Drag and Drop Editor so you can speed up and optimize your email

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Why You Should Clean Your Email List (and How to Do It)

You built up your list of subscribers. Now it’s time to remove a bunch of them. Cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who

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Does the Perfect Email Template Exist? We Used Data to Find Out.

“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create “good” email. Here at MailChimp, we have millions of customers sending billions of

Does the Perfect Email Template Exist? We Used Data to Find Out. Read More »

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