Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss the latest email data we have, while later, Sarah Jones, senior CRM manager at Auto Trader UK, shared her email expertise with the class. First, some interesting data to share. Email […]
Tips to Accelerate Your Email Programs – Validity Read More »
Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective
Why Email Data Quality Matters: Excellence from Expedia – Validity Read More »
By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing
Video Email Marketing: Your Go-To Guide to Create and Send | AWeber Read More »
Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things
How to Explain Email Sunsetting to Your Boss – Validity Read More »
In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does your organisation currently store customer and email data?” They responded: Customer Relationship Management (CRM) system: 53% Email Service Provider (ESP) platform: 50%
Email Data Quality: The Rise of the CDP – Validity Read More »
Admitting that you made a mistake can be hard, but when it comes to customer interactions it’s important to acknowledge your error and issue a heartfelt apology. An apology email can often strengthen your relationship with a customer or client as it indicates that you can take responsibility for your actions and by demonstrating that
Saying Sorry: Our Best Apology Email Templates And Tips Read More »
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little differently). This is hardly the first post I have done on the subject, but it’s always worth revisiting because it remains one of the biggest problems faced by email marketers
Why is my email in the #$*& junk folder? | Cakemail blog Read More »
If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns? In this post (and
What is an email template? Find out and learn the benefits – Litmus Read More »
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes Topics Shazad’s journey into email marketing (1:10) His work at AutoNation (2:30) On using email first
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On Fire! 10ma Is Revised $1.88 Epc On Email Lists & 4.7% Conversions Read More »
