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How marketing automation can enable a seamless scaling in eCommerce? : MarketingAutomation

How marketing automation can enable a seamless scaling in eCommerce? : MarketingAutomation

What is scaling all about? Simply put, scaling goes hand-in-hand with growing your business. When a business is scaled properly, all of the moving parts can adjust smoothly and simultaneously to growing demands. Of course, this doesn’t happen overnight– it requires planning, strategy, communication with your team, and the assistance of top-tier technology. There are …

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Google Ads testing custom dimensions to enable reporting based on your business structure

Google Ads testing custom dimensions to enable reporting based on your business structure

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to …

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Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or …

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Airship Journeys launches to enable better cross-channel marketing

Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch cross-channel campaign activities. The low-code solution is expected to address the challenges of using drag-and-drop journey builder tools …

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Why You Should Enable Benchmarking in Google Analytics: MoreVisibility

Why You Should Enable Benchmarking in Google Analytics: MoreVisibility

Why You Should Enable Benchmarking in Google Analytics: MoreVisibility April Nelson – April 3, 2019 Google Analytics’ Benchmarking Reports allow brands to compare specific aspects of their website data with aggregated industry statistics from other companies who share their data. April Nelson, one of the senior members of our Client Services team, explains the benefits …

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Enable Or Disable Low Data Mode For Mobile Data Or WiFi On iPhone / iPad, Here’s How

Here’s how to enable or disable Low Data Mode for mobile data or WiFi on iOS 13 running iPhone or iPad device. Data usage isn’t the same problem it once was, when we were all battling with low data caps and whatnot. But it’s still a concern for tons of people which is, where Apple’s …

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How to Enable Fall Detection and Set Up Emergency Contacts on Apple Watch

Justin Duino The Apple Watch might be a great smartwatch, but it can also save your life. Apple has built fall detection into the wearable, which can call 911 and alert your emergency contacts in case you’re involved in an accident. Here’s how to set everything up. Enable Fall Detection When you first set up …

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Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 1, 2019– Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be …

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