Sounding Off: Personalization can be a great equalizer

Matt Langie, VP of product marketing, Adara “The beauty of personalization is that it doesn’t require AI and a seven-figure marketing tech budget to execute.” Quote from Matt Langie, vice president of product marketing at Adara, in an article on PhocusWire this week on how smaller travel brands can achieve personalization.  Each Friday, PhocusWire dissects …

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