Essential

Nonprofit Donor Management: 4 Essential Tips for Success

Nonprofit Donor Management: 4 Essential Tips for Success

This is a guest post from Charity Engine. Businesses and nonprofits alike had to adjust to the “new normal” brought about by coronavirus. Everyone had to change strategies to adhere to new social distancing guidelines and safety precautions. It’s likely that your nonprofit’s doors are still closed and your staff members are still working from […]

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Experts Agree That Social Media Incorporation Should Be An Essential Part Of Web Design Now

Experts Agree That Social Media Incorporation Should Be An Essential Part Of Web Design Now

As the pandemic keeps affecting more and more people across the country and the planet, the importance of social media in business is becoming also becoming increasingly evident. The necessity of social media incorporation in web design has been undeniable in the last five years, but experts agree on the fact that now is the

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6 Essential Google Analytics Dashboards for Content Marketing

6 Essential Google Analytics Dashboards for Content Marketing

Import these dashboards into your Google Analytics profile today to quantify the return on your content marketing investment. If you’re not a numbers person, Google Analytics can feel especially intimidating the first time you log in. However, for content marketers, the use of data has become crucial in determining your content’s effectiveness and impact on

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Editor’s letter: How the coronavirus took advantage of humanity’s essential weakness

Editor’s letter: How the coronavirus took advantage of humanity’s essential weakness

I am writing this on April 10, 2020. Twenty-five days have passed since San Francisco became the first US city to impose a stay-at-home order on its residents. It feels like six months. As the covid-19 pandemic has advanced across the planet at dizzying speed, economies and health-care systems have toppled like dominos. At this

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What is an Essential Business?

You’ve likely heard the terms “essential business” and “non-essential business” mentioned on the news quite a bit lately. But these are technically not new concepts. So what is an essential business and nonessential business? And what do these terms mean to small companies today? Currently, concerns surrounding the coronavirus pandemic have caused cities and states

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