Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, […]
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If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small,
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As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles. Per internal communications sent to Facebook employees, CEO Mark Zuckerberg has divided the company’s product and engineering teams into
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To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content.
Enhanced Existing Content Marketing: How To Keep Your Content Healthy Read More »
Eighteen months ago, FreshBooks CEO Mike McDerment did something that might blow your mind. In secrecy, he started a brand new company to compete with his existing one. Finding Space to Experiment. In my recent interview with McDerment, he described a moment in the winter of 2013 when he had been feeling uneasy about the steady growth of his
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When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you
How to Create Killer Facebook Ad Campaigns with Your Existing Assets Read More »
By now, you’ve likely heard about something different coming to your WordPress website called Gutenberg—a new way in which you will edit your website using a concept of data blocks. I think it’s safe to say that the Gutenberg WordPress editor is the single largest change to the open-source platform since… heck, I can’t think of anything
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Make money online! How many times have you seen those words on an email subject line or emblazoned across a piece of clickbait? I don’t think I need to tell Allbusiness.com readers that the information behind virtually every “make money online” come-on line is disappointing. However, one time-honored way to make money is to buy
Making Money Online: When Is It Smart to Buy an Existing E-Commerce Site? Read More »
Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San
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Leads — they drive business forward. We advertise, blog, curate social accounts, use social networks and directly pay for leads because they are a means to profitable ends. Then why does collecting leads often create more questions than it answers? In my more than 25 years in marketing, I’ve come across countless people who struggle
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