expands

Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone starting today and says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season. Instagram’s Collection ads include a swipeable carousel display of images that allows […]

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Instagram Expands Test of Questions in Stories, is Trialing a Persistent Stories Bar

SEO BLOG / Good To SEO

Instagram's giving more people access to its new Stories questions tool, and testing a different layout option to emphasize Stories. Source link

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Facebook Expands Auto-Translation Tools in Messenger, a Step Towards Cross-Border Commerce

SEO BLOG / Good To SEO

Facebook is adding auto-translation tools within Messenger, which could open up the door for more cross-border business dealings. Source link

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Facebook Level Up Program Expands to Help Small Game Development Businesses

Facebook, Social Media / Good To SEO

Six months after Facebook (NASDAQ: FB) launched its gaming creator program, the company announced it is being expanded to give emerging gaming creators a place where they can be discovered. The Level Up Program will help gamers with getting started, getting discovered and eventually start making money. So the platform is actually a tool to

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Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keynote

Channel: CMO Zone, Marketing Day / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up

Management / Good To SEO

In “Ecommerce Briefs,” I address news and developments from online merchants. In this installment, I’ll review Walmart’s purchase of a majority interest in Flipkart, India’s dominant marketplace. I’ll also address Amazon’s expansion of its Prime program and Target’s recent moves to beef up its Restock and parking-lot pickup services. Walmart Wins Flipkart Walmart bested Amazon

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YouTube Announces Revision of YouTube Red, Expands Potential of TV-Like Offerings

SEO BLOG / Good To SEO

With digital video consumption rising, both Facebook and Twitter have been working to get in on the action by pushing their own, original content offerings, signing a range of programming partnerships, with a particular focus on live-streaming. And that’s working, kind of. In their latest results, Twitter noted that video now accounts for more than

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Facebook expands its list of marketing partners, while limiting what view tags can do

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability and mobile app measurement (MMPs). The MMM solutions now available

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Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers. Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API. The Los Angeles, California-based company compares this

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Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Channel: Social Media Marketing, Facebook, Facebook: Instagram, SEO BLOG, Social media marketing / Good To SEO

Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began testing last week. Now, messages to a business will show up in the business profile’s main Direct inbox versus the pending folder, and businesses will be able to star and filter conversations

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