Experience

Want to Deliver the Best Customer Experience? It Takes More Than a Metric

charlemagne / Pixabay It is very refreshing and encouraging to see so many organizations with mission statements indicating their focus on the customer and their mission to deliver the best customer experience. Over the past few years, organizations have begun taking it a step further than just stating this customer focus, but have started establishing […]

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What I Learned About Domains From a Bad GoDaddy Experience and What ANY Business Can Learn From How It Was Handled

You should know that I rarely choose to use the privilege of your attention to bark at companies that rub me the wrong way, but when Jacqueline told me about her GoDaddy problem, I knew that I had to lay it all out in a post and get loud about it. While the problem is

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How Testimonials Can Improve the Customer Experience

The latest in trending marketing buzzwords is ‘customer experience’ (CX). As Forbes explains, “customer experience is today’s business benchmark.” With instant gratification – and instant vilification – becoming the norm for brands, it’s never been more important to put your customers first. There’s now little to no room for errors with your customers, so it’s vital

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How to Use Intent-Based Social Listening to Improve the Customer Experience

There’s no doubt that social listening is one of the most effective ways to keep on top of your company’s reputation. With billions of social media users, the amount of data available is staggering. For many businesses though, resource, cost or social immaturity means there’s either no listening process at all, or only a very

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Receptiv launches first mobile web video ad format built for user experience standards

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically

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10 Tips for Improving Customer Experience and Growing Your Business

Creating great experiences for customers should be a top goal for every business. If you can offer an amazing experience, you can create repeat customers, increase sales and more effectively market your business in a number of different ways. Here are some tips from members of the online small business community for creating great customer

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