Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth […]
Experiments with Exact Match Keywords in PPC | Netvantage Marketing Read More »
Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives
Google experiments with public search profile cards Read More »
While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who
7 Experiments to Significantly Increase Your CTAs’ Conversion Rates Read More »
Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground
Implementing agile marketing experiments lead to leadership buy-in Read More »
Experiments with Google’s mobile-first index are underway On Friday, November 4, 2016 Google announced that they launched an experiment on their mobile-first index. This announcement came as a surprise to many industry professionals. Google indicated a few weeks ago that they were working on a mobile-first index, but it seemed as if there were still
Mobile-First Index: Google Announces First Experiments Read More »
There is no absolute how-to guide for social media marketing because every business is different, every audience is diverse, each audience’s experience is different, and platform algorithms often make organic reach difficult. Every marketing plan has different goals — conversions, engagement, brand awareness, etc. — and every goal needs a different strategy aimed at a particular audience.
How to Run Social Media Experiments Read More »
When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN, it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any
New SEO Experiments: A/B Split Testing Google’s UGC Attribute Read More »
Three of the vehicles to be used for testing space technologies are Virgin Galactic’s SpaceShipTwo rocket plane, Blue Origin’s New Shepard spaceship and Masten Space Systems’ lander vehicle. (Virgin Galactic / Blue Origin / Masten via NASA) NASA’s Flight Opportunities program has selected 25 promising space technologies for testing aboard aircraft, high-altitude balloons and suborbital
NASA picks 25 experiments to fly with Blue Origin and other companies – GeekWire Read More »
This script generates a dashboard with a comprehensive view of experiments across My Client Center. Please visit Search Engine Land for the full article. Source link
A script to create a Google Ads Experiments dashboard Read More »
Wear OS has been highly ignored by Google and manufacturers alike. No feature additions, no better watches (Hopefully Google does release one)My biggest concern along with lot of others who enjoy using Android Wears has been the battery life. I conducted a set of experiments on my Huawei Watch 2 in an attempt to get
Battery saving experiments for Wear OS Read More »
