You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. You can set the flight dates and percentage of traffic you want to test with the new Experiments feature in Microsoft Advertising. What […]
Microsoft Advertising rolling out experiments A/B testing tool globally Read More »
Google has confirmed they are running a “narrow experiment” where they will ask the searcher if they want to show search results that may not be as relevant as they may expect. Google will show a notice in the search results that reads, “Hmm… the results for your search don’t seem very relevant.” You can
Google Search experiments with showing less relevant search results when requested Read More »
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is
How to Use Google Ads Campaign Experiments Read More »
What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing? How about a Volkswagen experiment in which people are made to use a piano staircase instead of an escalator? These experiments all tap into the basic, primal nature of humans to get
What Marketers Can Learn from 5 Timeless Psych Experiments Read More »
SEO never stops. It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm. Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics
Try Debunking SEO Best Practices with these 4 Simple Experiments Read More »
Google is testing a new feature in Google Search Console to at least partially replace the old property sets feature with a new “domain properties” feature. Tristram de Silva has access to this new beta feature and shared the screen shot above. In its help document about this feature, Google said that “Search Console is
Google Search Console experiments with domain properties Read More »
When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on
Running an A/B Test with Google Drafts and Experiments Read More »
This will no doubt get Facebook Page managers excited – The Social Network is reportedly experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content. Spotted by Facebook code sleuth Jane Manchun Wong (and shared by social media advisor Matt
Facebook Experiments with A/B Testing for Page Posts Read More »
February 12, 2018 If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to
Testing New Bidding Strategies Through AdWords Experiments Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google webmaster videos, new mobile search experiments & Assistant SDK updates Read More »
